New Windows 7 Packaging
So today Brandon Leblanc over at the Windows Team Blog has officially revealed the packaging for Windows 7. It looks exactly like the images that have been floating around for a while now, but the post also outlines how this new design is sleeker, lighter and easier to open.
From the Windows Team Blog:
Simple, Clean and Easy To Open…
We approached the packaging for Windows 7 the same way we approached the product – by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste.
Simple Design
Customers told us they liked the big bold Windows logo and how it clearly communicates that it’s Windows 7. They like larger typefaces to make it easy to read and they like background colors for each edition to make it easier to differentiate between Windows 7 Home Premium all the way to Windows 7 Ultimate. In their own words, the “clean” design gives off a “fresh” feel.
Make It Easy To Open
We’ve reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide. The plastic case opens easily like a standard DVD case and it will have a single easy-to-remove seal at the top – And that’s it!
Reduce Waste
The plastic case protecting the Windows 7 disk is lighter and is recyclable. The packaging itself has a 37% weight reduction and a 50% improvement on it’s econometrics score over the predecessor.
Essentially, this packaging is what customers told us they were most interested in picking up to learn more about Windows 7. We hope you do the same.
Look for the new Windows 7 packaging to hit this fall!
2 Responses to 'New Windows 7 Packaging'
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Yeah. I found this post at the Windows Team Blog. It is so cool.
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Heh, I trained agents who worked on the Vista General Assist support lines just after launch (before they pulled support out of North America) – we got a lot of calls from people who had no idea how to open the boxes. They’d try to open them the way the Windows 7 boxes will, and would usually end up breaking them before discovering the ‘fold-out’ design.
This is definitely a good move.
June 23, 2009 at 10:37 pm
ComputerGuy2010: